Cook no doubt wanted to get things just right for what may well prove the defining product of his tenure as CEO - for better or worse. Apple gets the benefit of the doubt here, after a long track record of redefining existing hardware categories (smartphones, smartwatches, headphones, mp3 players). It’s the first generation of a category that well-appointed tech giants have tried and failed to crack for decades. Of course, this is more than just a first-gen product.
The company has reportedly been working on the product for around eight years, and pressure to ship has hit a fever pitch - to the apparent chagrin of CEO Tim Cook.įirst-gen products are hard - even for Apple. Bloomberg has been leading the charge on leaks here, but an Apple AR/VR/MR headset has long been considered the worst kept secret in Silicon Valley. Start working right away with your existing codebase in any of our paid editions while gaining access to additional capabilities.Now, I can’t say that we definitively know the headset is coming next week, but I will tell you that you definitely don’t want to bet against the house on this one. The best part? When your application or business takes off, you don’t have to learn new tools or port code from various toolsets.
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